So, the (big) cat is officially out of the bag! We are delighted to introduce Fortis Premier Fitness Club, our new brand that emphasises the evolution and growth of the gym since it was launched as My Gym Space in 2012.
The new brand is symbolised by the introduction of a new logo and visual identity representing the future direction of the club – whilst the name may have changed, our ethos remains the same; delivering top-class fitness programmes and lifestyle changes for people from all walks of life.
Owners Dan and Emma Plant said: “Fortis means ‘strong’ in Latin and the lion has always been a symbol of strength and of community, something which we value in each and every one of our members. During the past nine years we have grown from humble beginnings into operating a thriving, prestigious gym in the heart of Nottinghamshire.
Our offer and our membership have shifted positively and significantly – our new identity and logo emphasises this evolution.”
The rebrand also comes on the back of significant investments that were all undertaken against the backdrop of the Covid-19 pandemic. In early 2021, a new extension was completed on the back of the club, providing an extra 530ft2 of gym space, together with approximately £35,000 spent on new equipment including weight racks and weights, cardio machines, and to ensure the gym was Covid-safe for when reopening to members. The staff team has also grown significantly during this time as the business goes through a period of growth.
Emma says: “We’ve made a solid commitment to investing in top-of-the-range equipment to benefit everyone who uses the club. The new extended gym space allows more room for our sessions, giving us further options when designing individual programmes for all members. We can also welcome a larger number of members into the club at any one time and still eb able to deliver the personalised training that is the hallmark of what we do at Fortis.
It’s an exciting time to join Fortis as, together with the rebrand and investment over the past 18 months, we have further developments in the pipeline that our members will be able to access.”
For more information about Fortis Premier Fitness Club or to find out how to apply, visit www.fortisfitnessclub.co.uk